Explore the range

Gear That Goes Further
Our flagship lure, the Mussel Mania – Blackout Bite, is tuned for perfect vibration and built for heavily pressured waterways. Through‑wired construction and a realistic mussel shape create irresistible action, while aggressive vibration on the lift triggers even the wariest predators. Each lure is hand‑finished in Australia and ready to raise your next personal best.
RIFT REWARDS
About Rift Design
Rift Design is an Australian brand built for those who live for the outdoors — creating gear that’s practical, tough, and made for real adventure.
Why Rift Design

Mussel Mania - Black
Black series Mussel mania

Mussel Mania - Black
Black series Mussel mania

Mussel Mania - Black
Black series Mussel mania
RIFT REWARDS
Share & Earn
Turn your adventures into store credit and free gear. Our rewards program works #BuiltForTheWild campaigns: share your authentic experiences and get rewarded. Capture a photo or video featuring Rift gear, tag @riftdesign and use #ShowYourRift, then submit your post. Earn $5 for your first photo, $10 for your first short video and more as you keep sharing. Monthly bonuses go to our top three posts and we occasionally invite prolific creators into our Rift Pro program.
Explore the range
SKU: RD-RT200-FL
The ultimate surface lure for attracting trophy-sized fish. The Riptide has a shimmering action that mimics a dying baitfish, making it irresistible to predators.
We ship all orders from our Melbourne base using our Australia Post Business Account — ensuring fast, tracked delivery across the country.
A longer, more detailed description about the lure's design, the materials used, and the ideal conditions for using it. This text will appear in a collapsible accordion section on the product page, allowing for rich storytelling without cluttering the initial view.
Based on 2 reviews
"Absolutely fantastic lure. First cast and I landed a monster GT. The action on this thing is unbelievable. Highly recommend!"
"Great quality and casts a mile. The paint holds up well to toothy critters. Only reason for 4 stars is I wish they had more colors."

We’re an Australian startup built on a simple idea: the outdoors isn’t just somewhere you go — it’s a way of thinking. It’s about pushing boundaries, chasing that next cast, and finding moments that remind you why you’re out there in the first place.
At Rift Design, we make gear that moves with you — practical, durable, and built with a bit of style. Whether you’re casting at dawn, hiking through the bush, camping under the stars, or catching a weekend swell, we’ve got your back.But Rift’s more than just gear. It’s a growing crew of people who live for the early starts, the long drives, and the stories that come from getting off the grid.So step into the Rift. Push past the usual. Make memories that stick.
Adventure starts here.

Got a question? Need help with an order? Want to show off your catch?
We’re here for it.
Whether it’s about shipping, Rift Rewards, product tips, or just to say g’day — we’d love to hear from you.
Email Us
[email protected]We’ll get back to you within 1–2 business days (usually much faster).
Order Issues
For returns, exchanges, or product support, please include your order number and a brief description so we can help you faster.
Collabs & Ambassadors
Got an product idea? Want to be part of the Rift movement?
Reach out via email or hit the Rift Rewards page.
Post. Tag. Get Rewarded
Share a photo or video of your Rift gear in action
Tag us
🎁 Get free gear, store credits, and a chance to be featured.
Join the Rift Callenge
Monthly themes like biggest catch, locations, wildest moment
Win free gear, gift cards or spotlight
🔥 Stand out? You might just get your order refunded
Where We Ship: We ship Australia-wide. For international orders, please contact us directly before purchasing.
Processing Time: Orders are packed within 1–2 business days. During peak periods, please allow up to 5 days.
Delivery Estimates: Standard delivery takes 3–7 business days depending on your location. Rural areas may take longer.
Shipping Costs: Flat-rate shipping is applied at checkout based on weight and destination.
Change of Mind: We do not offer refunds or exchanges for change-of-mind purchases. Please choose carefully.
Damaged or Faulty Items: If you receive a damaged item, email us within 7 days with your order number and photos. We'll sort it fast.
Return Shipping: If the issue is on our end, we’ll cover return shipping. For other reasons, customers cover the cost.
We accept the following secure payment methods:
All transactions are encrypted and processed securely via SSL-certified providers.
Earn points, cash, and gear by sharing your Rift Rewards experience. Submit photos or videos of your gear in use for eligibility.
Retail displays may require an additional photo to confirm proof of placement.
View full submission guidelines on our Rewards Page.
By tagging @rift.rewards or submitting content to us, you agree we may repost or feature your images and videos across our channels. We always try to credit creators.
All lures are built for real Australian fishing conditions. Finishes may vary slightly due to hand-finishing and lighting during photography.
Performance claims are based on field testing in realistic environments.
If you have any questions, feel free to reach out:
Use all products as intended. We are not liable for damage caused by misuse, modification, or unsafe practices.
| Post Type | 1st Post (Ever) | Posts 2–10 (per Month) | 10+ Posts (per Month) |
|---|---|---|---|
| 📸 Photo | $5 | $2.5 | Rift Pro Invite |
| 🎬 Short Video (10–180 sec) | $10 | $5 | Rift Pro Invite |
| 📽️ Long Video (3+ mins) | $20 | $10 | Rift Pro Invite |
🧾 Max $50 per person/month. Choose any combo. No complicated rules.
🚀 10+ Posts? You'll be invited to our Rift Pro Program for 50% off perks, early gear access, featured on socials or cash bonuses.
🏆 Monthly Bonus: Top 3 most engaging posts win cash prizes.
We ship all orders from our Melbourne base using our Australia Post Business Account — ensuring fast, tracked delivery across the country.Processing Time:
Orders are packed and shipped within 1–2 business days of purchase.Standard Shipping (Australia-wide):
Delivery usually takes 3–7 business days depending on your location.Tracking:
You'll receive a tracking number via email once your order is on the way.
Cannot find what you are looking for?
Please contact us.

Share your Rift adventures.
Enter for a chance to win store credit, gear & features.
No guaranteed rewards. Winners selected monthly.
Use your Rift gear in action — clean lighting, real moments. Photos, short clips or full videos.
Tag @Riftdesign and use hashtags #RiftDesign #ShowYourRift.
Tap to copy hashtags.
Send us the post via DM or form to enter the monthly giveaway. That’s it.
Tap to submit your entry
Monthly Prize Guide (examples)
| PRIZE TYPE | TYPICAL VALUE (“up to” amounts) | WINNERS / MONTH (approx.) | SELECTION METHOD (chance/criteria) |
|---|---|---|---|
| 📸 Feature Credit | Up to $20 | 5–10 | Random draw |
| 🎬 Gear Voucher | Up to $50 | 1–3 | Random draw |
| 🎥 Spotlight Award | Feature + extras | 1–2 | Engagement + draw |






